Feb
20
There is no way for a company to answer all of the individual blog posts or forum posts during a crisis. No way. There isn’t enough time in a day. Having your own blog or even a website that is easy to change information on, like we do, is a way to get out some information, but just like the traditional media, everyone wants their own quote that is unique to their blog or news coverage. Just like you! :) That is also why companies need to do the research I mentioned above now, before a crisis. Know who the influential bloggers are in your space and start a conversation. Create a relationship or two or ten.
Debunking the myth of Kryptonite Locks and the Blogosphere from The Business Blog at Intuitive.com