Jan
20
Not so. When the researchers tested CNN news headlines (“Sixth person dies after stage collapse at Indiana State Fair”), against random sentences from news articles (“He was arrested Thursday and was taken before federal investigators for interrogation.”), and comments responding to news articles (“No talent hack, I should feed him to the lizards.”), they found that readers’ comments were more memorable than headlines, which in turn stuck better in subjects’ memories than mid-story sentences. Entertainment news was also easier to remember than breaking news, but the comments reigned supreme. So it seemed the gossipy tone and completeness could not fully account for the memorability of Facebook posts and online comments, the team reports.
Facebook Chitchat Is Unforgettable - ScienceNOW