Oct
9
It occurred to me the other day while working with a client that one of the challenges of enticing their colleagues to join in with their social networks is how obvious the benefits are once you have experienced them are - but how obscure they are until you have. ​Sometimes disparagingly called “not getting it” this is one of the biggest problems to overcome. You can spend a fortune on technology but unless you find a way to help people to “get it”, to understand the benefits to them of getting their hands dirty and taking part, you might as well not have bothered.
The blindingly, bloody, obvious. — euansemple.com