Oct
5
CEOs who do mind their own accounts have to steer clear of bashing competitors, disparaging customers or opining on polarizing topics like religion and politics. When she trains executives on social media, Amy Jo Martin, CEO and founder of social-media agency Digital Royalty Inc., says clients are “fearful of sharing too much versus not sharing enough.” She advises executives to give followers a glimpse, not a guided tour, of their lives.
CEOs on Twitter: Fear Makes Some Executives Leery of Social Media - WSJ.com