Oct
5
“At least one leadership expert thinks those arguments are shortsighted. Most CEOs should accept that social media is part of their job description, says former Medtronic Inc. CEO Bill George, a management professor at Harvard Business School and avid tweeter. “People want CEOs who are real. They want to know what you think,” he says, adding: “Can you think of a more cost-effective way of getting to your customers and employees?”
CEOs on Twitter: Fear Makes Some Executives Leery of Social Media - WSJ.com
Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
