Sep
30
“Because CM work deals with communication, it tends to be lumped into other forms of company communication under the banner of PR. It makes some sense, because a lot of the skills you need are similar. But, it becomes problematic when you want the CMs to actually be part of the feedback loop. The biggest problem is that PR often focuses on “controlling” the message, to emphasize the perspective that best flatters to the company. This is less offensive when you’re dealing with one way (“broadcast”) media, but when you want a tighter loop it becomes problematic. Traditional forms of PR (and marketing) are notorious for feeling “fake” when it tries to a address someone on a more personal level.”
Psychochild’s Blog ยป The misunderstood role of community management
Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
