Sep
30
Another role of the community manager is to set the tone for the community. In general, this means establishing and enforcing rules. But, a community manager also carries a lot of weight, and whatever they give attention to will influence how people react. The old cliché of “don’t feed the trolls” is often a guiding mantra for community managers. This can be really hard, because the natural tendency is to pay attention to the people complaining the loudest, but if you give attention to these people then you teach the community that this is the best way to bring up concerns. This will only lead to crying later, probably on the part of the developer or CM. Sometimes community management also needs to adjust for the type of community. For example, if you are running a hard-core PvP game, you might allow the community to get a bit rougher around the edges than if you were running a game targeted at kids.
Psychochild’s Blog » The misunderstood role of community management