Sep
19
“While condemning these practices, professionals are a bit ambivalent about fakes. Arthur Kannas, the brilliant inventor of Mars Kebab and director of the Heaven agency, says that “purely viral” is a myth. “Advertisers naively believe that if they publish amusing or interesting content on an advertising page, visitors will flock to it as if by magic. That isn’t true. To make people come, first you have to prime the pump artificially, one way or another. ”
There’s No Such Thing As “Viral” - A Foray Into The World Of Fake Friends - Worldcrunch - All News is Global
Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
