Sep
19
“In Paris, as everywhere else, community managers know about this. Nobody admits doing it, but in private, everyone recognizes that some of their colleagues have been tempted, all along the line: advertising, design and media agencies, public relations companies, even the advertisers. The strategy is very tempting; because of course a company that spends money for a Facebook presence has a tendency to consider the number of its fans as a simple indicator of its excellence and competitive position.”
There’s No Such Thing As “Viral” - A Foray Into The World Of Fake Friends - Worldcrunch - All News is Global
Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
