Digital Crumble

Crumbly on the outside, sweet and squishy inside. An attempt to bake sense into my online wanderings.

Sep 19
“In the real world, Mars Kebab doesn’t exist, but that doesn’t keep it from having an excellent reputation on the web. Its promotional video has been viewed 105,000 times on YouTube, and it has more than 46,000 followers on Twitter. Only its Facebook page does not have many fans yet, only 578. But its “community manager” plans to attract 20,000 before long. Already, if you look up “Mars Kebab” on Google, you get thousands of results. The brand is mentioned everywhere, even in restaurant guides.” There’s No Such Thing As “Viral” - A Foray Into The World Of Fake Friends - Worldcrunch - All News is Global
Posted at 10:45pm

Stephanie Booth. Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.

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