Sep
10
I’ve seen plenty of mutterings that it’s not just authors who fake reviews, that other people in the industry do it too. Well, if that’s the case, it needs to stop. A blanket ban on staff reviewing anyone’s books would be a good start. That’ll deal with the issue of fake positive reviews for their own authors and malicious negative reviews for competing books. Perhaps some companies already have such a prohibition in place; if so, they need to both police it and publicise it.
Reviews Redux: Let’s Up The Ante - Forbes