Sep
5
The Tweet led to a series of conversations within the Twitterverse with thoughts from the likes of Stowe Boyd, Chris Heuer, Stephanie Booth, Brian Oberkirch, among many others. I too joined the conversation, stating that #hashtags would create channels that “will improve the Twitter experience.” At the time, the ability to search Twitter was in its infancy with Summize, later acquired by Twitter, providing the ability to surface relevant conversations. Unlike Groups, hashtags were meant to organize conversations in the stream. The introduction of the “#” also introduced a psychological phenomenon where people consciously injected a word or expression that indexed the Tweet and ultimately entire threads.
The Hashtag Economy - Brian Solis