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“Attwood believes that the reason for the increase in speed is that the halfway point in a curved glass is ambiguous. Social beer drinkers, she says, naturally tend to pace themselves when drinking alcohol, judging their speed by how fast they reach half-full. Another experiment in which participants were asked to judge different levels of fluid in photographs of straight and curved glasses showed that people consistently misjudge the volume in fluted glasses, Attwood says. A simple solution to this problem would be to mark beer glasses with the accurate halfway point, she says. “We can’t tell people not to drink, but we can give them a little more control.”
Drinking Too Much? Blame Your Glass - ScienceNOW
Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
