Aug
17
DSW answers every post or chimes in when a fan beats the company to it. There’s nothing better than having a friend on the inside to call when something goes wrong. If there’s anything that needs attention in the post, the company jumps on it and gets the details. While the full interaction might not be conducted online, everyone sees the responsiveness and often a public compliment from the fan when it’s handled.
How to make the business case for social media | SmartBlogs SmartBlogs