Aug
8
So this brings me back to contests. I think running a contest or promotion with the sole intent of gaining new fans actually hurts you. What it does is give you a higher percentage of your fans that are not engaged with your content. Again, I must present the caveat that I don’t know exactly how the EdgeRank algorithm works (not many people do, even within Facebook).
jodiontheweblog » Blog Archive » I Don’t ‘Like’ Facebook Contests