Jul
14
“The essence of naked consulting is that clients are more interested in candor, humility, and transparency than they are in confidence, authority, and perfection. That’s not to say that competence is irrelevant; clients need to know that we have the knowledge and experience to help them. But once we’ve reached that level, the best way to differentiate ourselves from the competition—not to mention help a client implement our recommendations—is to be vulnerable with them.”
Naked Consulting: What Clients Really Want - en, activemodel.attributes.articles.category_collection.main
Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
