Sep
3
Digital Crumble
Crumbly on the outside, sweet and squishy inside. An attempt to bake sense into my online wanderings.
Aug
31
“We’re in a horrible, repugnant place now where kids are told it’s their right and due to be hugely famous. Not good at their job, not good at anything, just hugely famous. This is not sane. Little girls think they’ll be famous if they have vast breast implants and might as well die if they don’t.”
James McAvoy - Biography
“You can no longer run and hide from these sorts of issues, but neither do you need to cave to pressures from the minority. The key is to identify the issues that can explode in the future, engage proactively with a wide range of consumers, educate honestly, listen sincerely, change consumer perception when you can, and change your company when you can’t.”
Seven Things Your Organization Must Do Because Of Social Media | Forrester Blogs
“[…] in most cases frozen seafood is actually fresher then never-frozen seafood.”
How Fresh is that piece of fish? | the GoodEater Collaborative
“The sad truth is that the poverty-stricken in this country have resorted to feeding their families off of fast food value menus and boxes of preservative-laden instant mac ‘n cheese because it is so cheap. Our understanding of “hunger” in America has changed so much in the last decade that as of 2006 the US Department of Agriculture can no longer use the word in their studies—the correct terminology these days, as Dolnick reports, is “food insecure.” People may not be going to bed hungry, but that doesn’t mean they’re being nourished. I hate to say it, but let’s be real: forget organic for a second—a growing number of kids in America, one of the super powers of the world, aren’t getting fruits or vegetables of any kind.”
From Bangkok to Baltimore: Hunger Hits Home | the GoodEater Collaborative
“Companies should prepare for similar activities as the Greenpeace success might have opened up some new perspectives for other interest groups and environmental organisations. I agree with Oliver Blanchard in that believing Social Media abstinence would solve the problem is like thinking “Nobody can see me if I shut my eyes”. The platforms are there; communication will happen with or without you! Companies have to prepare and understand that their Social Media account should be managed by professionals. Moreover joining the conversation is a chance to manage a PR Crisis successfully which will be topic of another article.”
Social Media Warfare: Greenpeace vs. Nestle | Social Media Agency Sydney
“The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people—talk TO people. It’s organic. Make stuff for the internet that matters to you, even if it seems stupid. Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare … but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand—tiny, airless boxes are for trinkets and dead people.”
Maureen Johnson Books » Blog Archive » MANIFESTO
“The more the internet expands, the more people—okay, authors, who are a KIND of people—are being encouraged* to go online and PROMOTE, PROMOTE, PROMOTE! To aid in this endeavor, these poor writers are being shipped off to conferences where they roll out people like me under the guise of being experts on something. And in general, the quality of advice is pretty craptastic. “Get a Facebook page!” “Get lots of people to LIKE you!” “SHOUT THE TITLE OF YOUR BOOK AT PEOPLE UNTIL THEY START CRYING AND BUY IT.” Or, more annoyingly, we experts use the genuine language of community (“Make authentic friends!” “Network!”) to do the same thing, just with a softer sell. But it’s still all about selling.”
Maureen Johnson Books » Blog Archive » MANIFESTO
Aug
27
“The technology makes the tiniest windows of time entertaining, and potentially productive. But scientists point to an unanticipated side effect: when people keep their brains busy with digital input, they are forfeiting downtime that could allow them to better learn and remember information, or come up with new ideas.”
Your Brain on Computers - Digital Devices Deprive Brain of Needed Downtime - NYTimes.com
Aug
25
“La présence des marques sur les médias sociaux nécessite non pas la capacité de communiquer, mais de converser avec ses consommateurs. Une différence qui est un fossé infranchissable pour une agence car seule la marque est apte à échanger sur les sujets clés de l’entreprise : son marché, son expertise, la gestion de sa relation clients, ses produits, sa technologie, son support client. Car ce sont les sujets qui sont abordés par les consommateurs sur les médias sociaux, contrairement à la communication et au marketing qui nécessite une expertise sur le message descendant.”
Médias sociaux : intégrer ou externaliser les compétences ? | Weqli // Stratégies digitales
“Les annonceurs avancent à l’aveugle vers les médias sociaux comme ils l’ont fait pour le nouveau média Internet il y a une dizaine d’années, et actuellement pour le mobile. Les agences alors sont force de proposition sur ces nouveaux outils grâce leur position de conseil et d’exécutif sur les problématiques de marketing et de communication. Ce sont elles qui mettent en oeuvre des opérations sur les médias sociaux sous forme d’opérations « pilote » sans enjeu pour les annonceurs, et donc déconnectées de toute réalité économique. Un contexte qui entraîne un manque d’impact et une incapacité de suivi en terme de retour sur investissement.”
Médias sociaux : intégrer ou externaliser les compétences ? | Weqli // Stratégies digitales
“With Kickstarter, people are preordering your idea. Sure, they’re buying something tangible — a CD, a movie, a book, etc — but more than that, they’re pledging money because they believe in you, the creator. If you take the time to extrapolate beyond the obvious low-hanging goals, you can use this money to push the idea — the project — somewhere farther reaching than initially envisaged. And all without giving up any ownership of the idea.”
Kickstartup — Successful fundraising with Kickstarter & the (re)making of Art Space Tokyo — Craig Mod
“Kickstarter.com is a fundraising website. You create an account, describe your project and set a money goal to be obtained within a specific time period. Anyone in the world with an Amazon account can pledge money to help fund your project. Pledges are tiered, with each tier offering different incentives. If your project doesn’t reach your pre-set (unchangeable) monetary goal in the (unchangeable) time limit, nobody pays. If you reach your goal before the time limit, you continue to raise money until the time limit is up.”
Kickstartup — Successful fundraising with Kickstarter & the (re)making of Art Space Tokyo — Craig Mod
Aug
24
The Tenacious Buzz of Malaria - WSJ.com
Humans have underestimated the disease for millennia; new research, and new worries
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Stephanie Booth is a freelance internet geek who lives in Lausanne, Switzerland, with her cat. Digital Crumble is where she dumps all sorts of interesting stuff she finds online.
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